logo / branding
Complete corporate identity for Sushi & Thai Restaurant AYA which offers its guests the best of both cuisines. It all started with the logo. The main goal here was the interconnection of both Thai and Japanese cultures. However, each culture is completely different. The middle letter Y represents the symbolism of the richness and colour of Thai dishes. Petals of lotus which is so prominent for this culture could not have been excluded. The main element of Japanese culture, on the other hand, is simplicity. It can be seen across architecture, design as well as in the approach to serving food. Letters A refer to these values with their simplicity and straightforwardness.